• Media Relations

     

    • Do you want good great PR coverage?

    • Do you want to set the News Agenda or be reactive to it?

    • Do you want your organization to be in the news for the right reasons?

    • Do you want to be part of the National discourse?

     

    WHAT WE DO:

    Publicity:

    Reaching out to your target audience to increase awareness about your campaign/product/company while increasing your public profile

     

    Strategy:

    Skillful planning and timely execution to achieve maximum impact and results

     

    Media Relations:

    Your own proactive newsroom...generating only your stories around the clock

     

    Copywriting: 

    Carefully created copy that jumps off the page and communicates your message concisely

     

    Social Media:

     Strategically utilizing multiple applications to communicate with your target audience.

     

    HOW WE DO IT :

    Developing compelling Media Relations strategies, plans and tactics to support overall marketing and business plans

     

    • Pitching and securing media space

    • Placing articles in target mediums from newspapers to magazine to trade

      publications

    • Developing editorial calendars and targeted media lists

    • Developing and executing crisis communication plans

    • Monitoring, analyzing and measuring awareness campaigns

    • Maximizing media exposure at client events and trade shows

    • Positioning clients as “go to” industry experts

    • Minimizing and averting negative media

    • Media training and working closely with client spokespeople to rehearse and     

      refine messages

    • Drafting compelling copy for media kits, newsletters, brochures, annual reports,

      web copy.

     

    We are driven by our belief that the foundation of a successful public relations campaign is strong media relationships. Years spent working on the field and in newsrooms have enabled us to possess an impressive network of top editorial contacts across a broad range of media outlets while keeping our finger on the pulse of new and emerging media resources to complement a client’s overall campaign. This enables us to provide invaluable media saturation across the country, in all mainstream and community publications and broadcast mediums.

     

  • Communication Strategies

     

    At Growth Media, we take pride in being a Media Agency that combines Strategy and Media relations with internal and external corporate communications and crisis management. Growth Media develops comprehensive media campaigns tailored to the needs of clients in diverse industry sectors. Working closely with senior management, we crystallize our clients’ value proposition to ensure it commands the right level of media attention from the right media audience.
     
    We also offer traditional media relations programs that align to even the most stringent budget, yet elicit media interest through a combination of proactive media pitching and responsiveness to published opportunities.
    Our writing services cover all aspects of media relations and communications, from press releases, speeches, annual reports to case studies and by-lined articles. We ensure that our clients’ corporate positioning translates into written materials that provoke attention.Our broad industry expertise enables us to understand a crisis and the resultant negative publicity, but within the context of the industry. We offer hands on crisis management and work  with our clients to recommend and implement strategies to address even the most complex of situations.
     
    We work closely with our clients to enhance their relationships with both internal and external stakeholders. Our corporate communications services include developing key messages surrounding public policy and business issues; communicating new, exciting or difficult news to clients;  and preparing senior management to engage in effective communications with employees.
     
    BENCHMARKING RESULTS
    Our passion for achievement shines through with our disciplined approach to delivering results our clients can actually measure. We believe in benchmarking our efforts at regular intervals to enable measurement against campaign objectives. Our goal with every client is to surpass expectations, and we pride ourselves on accountability. With clear and concise reports that detail monthly activities and accomplishments, at a glance, our clients can track agreed upon objectives and anticipated results.
     
    STRATEGIES FOR SUCCESS
    Over time, our clients typically come to rely heavily on us for strategic counsel on positioning and how best to gain positive traction with media. They value our input and acknowledge that our expertise allows us to quickly differentiate between approaches that work, and those that don’t. At Growth Media, we don’t believe in experimentation or taking risks with our clients’ valuable budget. In fact, we make a point to err on the side of caution and recommend strategies that we know will deliver earned media.